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Business and Economic Development Are a Priority
While only a short distance from the California State Capitol in Sacramento, Yuba City's unique location benefits both businesses and residents and offers a quality, family-oriented lifestyle. The Feather River borders the City to the East and the City's western horizon is dominated by the Sutter Buttes, popularly believed to be the smallest mountain range in the world, rising upwards to about 2,100 feet, and originally home to Maidu Indians known as the Konkow. The range is a perfect rosette circle, about 10 miles in diameter and encompasses about 80,000 acres. In 1834, an adventurer named John Sutter left Switzerland and set sail for America. Attracted by tantalizing reports about the West, he made his way to California. Upon arrival, Sutter became a Mexican citizen and was granted land by the Mexican Government that covered territory now comprising the counties of Sacramento, Placer, Nevada, Sutter and the flatlands of Yuba County. Construction of Sutter's fort at New Helvetia began in 1841. Settlement quickly followed with Sutter serving as the region's first developer. The fertile river valley had an abundance of game birds, fish, and wood for fuel and was viewed as paradise by the new settlers. Sutter provided jobs and services to virtually all of Northern California. In 1848, John Marshall, working at Sutter's sawmill in Coloma, discovered gold in its millrace and the Gold Rush was on. In July 1849, Sam Brannan, Pierson B. Reading and Henry Cheever purchased land from a portion of Sutter's property known as Rancho Nuevo Helvetia. The trio hoped to lay out a town that would become the distribution center for supplies going to the gold mines in the nearby Sierra Nevada mountains. By September of 1849, Reading and surveyor, Joseph Ruth, laid out the city in blocks and squares. The name appearing on the earliest map was 'Yubu' and later changed to Yuba. When the residents of the rival community across the Feather River formed a city in 1850, they dropped the name Yubaville in deference to the existence of Yuba City, and instead named their town Marysville. There was always a great rivalry between Marysville and Yuba City.
Yuba City's promoters felt its future was secure because it sat on land higher than Marysville, and, considering its location at the confluence of the Feather and Yuba Rivers, would be safer in time of high water. Unfortunately, after a series of floods hit Yuba City and not Marysville, traders and commerce chose Marysville as their center of trade. Many of Yuba City's residents and merchants relocated to Marysville, which they believed was destined to become the City of the future. The end of World War II brought the first major surge of population to the Yuba City area. Orchards were transformed into new residential subdivisions and Yuba City began to grow west and south from its original center. By the late 1950's, a greater emphasis was placed on the region with Beale Air Force Base personnel contributing to the economy. As County Seat of Sutter County since June of 1856, Yuba City has been the center of agriculture and commercial activities in the county. Yuba City has developed through the years as a pleasant, residential community, which is the trading, and service center for the surrounding agricultural area. The area enjoys many natural and assets including attractive climate, level terrain, good highway and rail transportation, adequate water, soil and open land for future growth. In addition, with the Feather, Yuba and Sacramento Rivers, and 16 lakes nearby the area offers an abundance of recreational opportunities on the water, including swimming, fishing and boating. Locals and visitors enjoy a number of diverse cultural and community festivals and events throughout the year.
This growing metropolitan area of over 168,000 provides unique opportunities for businesses to thrive serving both the local area and the greater Sacramento Valley. Yuba City has retained the atmosphere and friendliness of a small town while managing new business, retail and residential development.